According to the New York Times, after a heated battle for the name with Santa Cruz, Huntington Beach is officially rebranding itself "Surf City U.S.A."
Be sure to bring your wetsuit.
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The Brand Strategy Group
- Gloria Garvey
- Kailua, Hawaii, United States
- Gloria Garvey is an East Coast haole who came to Hawai`i 40 years ago. She became a lifelong Democrat the day Hubert Humphrey lost and she cried in the living room of Morris House at Smith College. Her opinion and other writing has appeared in: The American Philatelist. Honolulu Weekly, The Honolulu Advertiser, The Honolulu Star Bulletin, The Star Advertiser, Hawai`i Reporter, Pacific Business News, Island Scene, The Design Management Journal
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