Friday, July 31, 2009

Local Safeways Get Ahead of Themselves


In their effort to prove that they support local, the local Safeways have gotten a little over-enthusiastic in promoting as "locally grown" products that are not locally grown in Hawaii.

They may be locally grown, but in some other locale. Several alert readers have pointed this out to us, and may we say once again that the Hawai`i Seal of Quality is your guarantee that the produce you are buying is number one and from Hawai`i.

Safeway does sell locally grown foods -- a lot of them. It's just that a current signage campaign has been pretty misleading.

Some locally grown foods are not yet part of the Hawai`i Seal program, but you need to look carefully to make sure you are buying local!

P.S. Safeway: We hear Dean Okimoto and Alan Wong are NOT happy!

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