The new campaign "Why Ford. Why Not," the fact that they took no federal money and that they are keeping their heads held high -- if you ask me, Ford is the Great American Automobile Brand.
Their commercials, just airing (or at least I'm just seeing them) feature the perfect regular guy -- with total, across-the-board appeal and a message that is straightforward and compelling.
Bring your old clunker in and Ford will help you recycle it and get money from the government for doing it.
They are aiming to have their new Taurus be the best selling car in its class, and their promise is that no matter what you're looking for in any class, Ford will have it. Starting with the 2010 Ford Fusion and the Fiesta -- selling well in Europe and coming to the U.S. next year.
go to http://www.ford.com/ and forget about GM.
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