According to Fast Company magazine, earlier this year Coca Cola introduced thermometer-loaded vending machines that charged more on hot days (and less on cold ones).
Coke was trying to optimize demand. Consumers were outraged and major newspapers called the effort "cynical" and "evidence that the world is going to hell in a handbasket."
Coke has pulled the machines, but like all the other stick-it-to-the-consumer horror shows, it (or something like it) will be back.
For this, and your efforts in the third world, Coke -- you are no longer my favorite brand.
(picture from India Tribune)
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