Tuesday, August 4, 2009

Steaking Out Your Market Position


As Wal-Mart pursues the reshaping of its image, it is running a commercial promoting its new meat section. A married woman snarkily unloads her groceries while voicing over in her head that she will let her husband suffer a little more trying to figure out what the special occasion is.

Is it our anniversary? Our birthday? thinks the poor schmuck as he pats the calendar on the refrigerator...NO! It is that with steaks this cheap, we don't need a special occasion.

Then the guy barbecues all four GENUINE STEAKHOUSE steaks and two fat brats ... to get back at her for thinking ill of him? To prove that the steaks are so cheap you can afford to throw two out?

Did anybody think about this before shooting the commercial? There's just TWO people in it!!!

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