Wednesday, February 18, 2009

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Facebook Reverts to Previous Terms of Service
February 17, 2009 - 11:58 pm PDT - by Adam Ostrow 23 Comments
That was quick. A day after trying to defend changes to its Terms of Use, Facebook has pulled a 180 and decided to revert to its previous terms.
Earlier today, the company began polling its users about the controversial changes, with only 6 percent supporting them and 56 percent opposing (the other 38 percent simply responded “don’t know”). We posted the same poll on Mashable and the results were far more decisive – 88 percent voting to revert, 7 percent to keep, and 5 percent indifferent (as of 11pm PT).
Once again, CEO Mark Zuckerberg is the one breaking the news. In a blog post, he writes, “Going forward, we’ve decided to take a new approach towards developing our terms. We concluded that returning to our previous terms was the right thing for now. As I said yesterday, we think that a lot of the language in our terms is overly formal and protective so we don’t plan to leave it there for long.”
In a smart response to what I’ve previously characterized as a breakdown in communication more than anything else, the company has also established a Facebook Bill of Rights and Responsibilities group, where members are encouraged to “give input and suggestions on Facebook’s Terms of Use.”
Smart move, Facebook. Unlike the breakdown over Beacon, which lasted for weeks, Facebook has diffused this crisis in a matter of days. Of course, it could’ve been prevented in the first place by clearly explaining the changes before posting them, but it appears Facebook has taken steps to ensure that this issue doesn’t plague the social network in the future.


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