I first became aware of the phrase "Man Stink" when a deodorant boldly mentioned it in a commercial. Next thing I knew, another deodorant was proudly claiming sponsorship of Chris Paul's armpits.
For those of you who don't know, "Man Stink" is the slang speak answer to "The Scent of a Woman." Kidding. Sort of. Chris Paul is a New Orleans Hornets superstar, and we picture him here with his arm pit.
This is good news for celebrities because they can now have body parts sponsored and get more money: J Lo's butt by Victoria's Secret and her breasts by Bali.
If you're not sure, this is not branding. But it is a stupid import strategy.
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