It was HECO's fault. Not because they didn't handle the electricity when we were expecting winds and waves with 40 foot faces, but because they have no redundancy and the island went completely black for a good many hours while the President elect was visiting. Five lightning stirkes on the Kahe Power Plant? Give me a break.
So when the "big" storm was coming our way, schools were cancelled, government offices were closed and we were urged to stay off the roads. In case you missed it, this wasn't about the wind: it was because everyone was afraid HECO couldn't handle the challenge of wind and rain.
On television, HECO repeatedly reminds us that if we follow them, they will lead us into a bright energy future. This is a completely unbelievable "promise."
HECO is a weak brand -- with both a weak brand reality and a declining brand perception. How low can they go?
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