CBS Tries to Steal Obama's Mojo

Taking the colors and the cue from Shepard Fairey, and the slogan from Obama's campaign ("Yes We Can - in case you don't remember, CBS has shamelessly created promotional spots for

shows like Two and a Half Men and How I Met Your Mother, as well as doing a rip off of the campaign logo for itself.

In marketing, this is called an import strategy, where you take the characteristics of something else and literally import them into your product. Some times it works (Air Jordan). But this time it didn't.

On the one hand, it was irresistible -- everyone else is doing it -- on the other hand, it was slimey. The other hand wins.