Barack's An Ox

2009 is The Year of the Ox. Auspiciously enough, what we have facing us in this country and the world needs an Ox year, and we are doubly lucky because our President himself was born in the year of the Ox.

What does this have to do with branding? Well, brands are promises that you make to your customers. They are your core, your philosophy, your essence. And -- no doubt about it -- Barack is an Ox. A Metal Ox to be exact.

The Ox is considered to be a tolerant, courageous and hardworking strong animal. The same characteristics can be observed in a person who is born in the Chinese Year of the Ox. They are often the most forbearing people and posses a strong and firm character. They are absolutely fearless and brave at heart. The resolution power of the Ox is commendable. We all know that since the historical period the ox used to help the farmers in plowing the fields which is a tedious job.The ox people bear the same laborious character always accomplish the tasks assigned to them successfully. In fact they complete their regular duties and responsibilities with equal seriousness and sincerity. They know the value of hard work and determination and this is how they win the race of life. At the same time the ox are very much realistic and down-to-earth. They simply disrespect laziness and laid back attitude. You can rely on them as friends and neighbors. Though they are calm and gentle and often do not show up their feelings but they have a golden heart inside. There are different types of ox with slightly variant characteristic features.

Metal Ox: Born in 1961,they are hard and rigorous workers. They are extremely bold and self-motivated people who will never stop in the way before they reach their goal. They are absolutely trustworthy and responsible. But this is pretty tough for them to open up even in front of their near and dear ones. They are strong like iron and posses ultimate will-power.