Next Best to Designated Driver

Heineken's new campaign: "Let a stranger drive you home" is a great way for an alcoholic beverage to promote itself responsibly.

Mother's Against Drunk Driving's designated driver campaign has taken a backseat to their (failed, and useless, in my opinion) effort to stop underage drinking, so there hasn't been a voice out there making it cool to be a designated driver.

Heineken's campaign is the next best thing ... they make the cab ride home look way more fun than driving your own car, and certainly safer. See it at You Tube: http://www.youtube.com/watch?v=2jqZTJk30qg

The twist on letting a stranger drive you home --- something you normally wouldn't do -- is consistent with the hip brand Heineken has built for itself.

P.S. Check out the "e"s in Heineken -- designed (no joke)/tilted specifically to look like they are smiling/laughing.