Tuesday, May 5, 2009

Muscle Beach Brand


Based on the number of people out there with personal trainers, you'd think you would see more muscles around -- but that isn't what it's about these days.

We were reminded of this when we had dinner with Mits Kawashima -- a 92 year old former body builder and hanai ("adopted") father of Arnold Schwarnegger. Mits and his wife Dot apparently gave AS the kick in the butt he needed "to make something out of himself" and Arnold has repaid Mits with a life time of rides on private jets and confabs with VIPs. Mits was even an usher at Arnold & Maria's wedding.

We know this because our host and hostess invited Mits to bring his albums to dinner, and we spent hours looking at 30 year old pics of Mits & Oprah, Mits & Jackie, young Kennedys, and more.

Our client and friend Mike Sapp was one of the original muscle beach boys with Arnold, and trained with him for Conan. The picture above is from Mike's website, though it easily could have been found in Mits' albums.

Have to say, those were the days --

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