Do You call it Your Craig's List Car?

As one of the talking heads on CNN pointed out, she bought a bicycle on Craig's List, had a perfectly good experience, and does not call it her "Craig's List bicycle."

It is no doubt hurting Craig's List's brand to have the alleged Craig's List Killer always been referred to as the Craig's List Killer. Craig's List did help catch the accused, and that was a good thing -- but they should move quickly to remove the Erotic section of their site instead of defending it as "free speech."

Then, they can take their time and figure out another way into that "very important audience" but in the meantime, their reluctance to modify their site NOW is affecting perception of the brand and it's cool backstory.