Not too long ago, it would have been unthinkable to introduce a car that had a Japanese name in the U.S. and Europe: Suzuki's Concept Kizashi has become a reality.
Kizashi is a Japanese word meaning “prelude” or “foretaste”. The name symbolizes the change within Suzuki. The Concept Kizashi represents Suzuki's passion for challenges (this is a major aspect of Suzuki's corporate culture), its future direction, and the competitive strengths that are unique to Suzuki.
To fulfill this mission, the design theme for the Concept Kizashi is “a dynamic athlete in motion”. ...summed up by the attributes of a great athlete: dedication to sporting challenges, physical strength that comes from hard daily training, a honed physique with no superfluous weight, and the presence and dignity of a champion.
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