Sunday, January 3, 2010

Import Strategy That Doesn't Work


NASCAR on FOX -- is promoting its February return with commercials that actually feature the military -- I definitely saw the Army and probably others were represented as well.

It is creepy of NASCAR (and FOX) to do this ... dishonors those who serve and does not add integrity to the NASCAR "cause".

Maybe this is a result of their research on ratings decline: A double-digit decline in ratings for NASCAR on FOX has officials researching why the audience is shrinking and what, if anything, can be done to reverse the trend.

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