The Yankees have no names on their uniforms because its a team sport. So says Wikipedia, which contends that the Yankees are observing an original baseball tradition.
But nobody has bigger stars, or more money in the coffers. What gives?
Helps focus on what is right and wrong for the brand when strategic decisions need to be made.
Is a tool to manage the life-cycle of the brand for ongoing vitality.
Resonates and rises above media clutter and increasingly competitive messages.
Learn more about our work.
Gloria Garvey and Brook Gramann
The Brand Strategy Group
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