Saturday, October 31, 2009

Local Commercials


Worst Local Commercials: Always, always hard-to-beat in the super sucky category are Oceanic Time Warner's local television spots. The national ones aren't so bad.

Runner up: HEMIC


Best adaptation of a national commercial: Kaiser Permanente's "Ha" (breath of life) version of the thrive campaign. Riveting. And it doesn't get old.

Could use some editing: Hawaii Meth Project's commercials need some local people. Great media buy, but by watching,you'd think only haole kids did meth.

Good comeback:
Hawaiian Telcom's reminder that they go where no one else will.

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