Bank of Hawaii was named the #1 Performing Bank of 2008, by an industry group that makes these kind of assessments.
So Bank of Hawaii is using this "fact" in its commercials to let us all know we can sleep more easily, knowing Bank of Hawaii is our bank. The commercial is intended to make us think our money is very safe there.
What it really means is that Bank of Hawaii does a better job of eeking fees out of its customers, therefore performing better than most banks. Your money is safe with Bank of Hawaii --- for the Bank that is. Sleep well.
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are you kidding me? do you really think BOH was the number one performing bank in 2008 because they raised their fees? what about the year before when they were ranked #2, did they raise the fees that year as well? The aba banking journal is highly respected group. do some research into the group, the metrics they evaluate and the drivers of each metric before you make irresponsible and ignorant posts. If ignorance is bliss, you WILL sleep well
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