The Saints have been calling themselves "Who dat?" for years... now, that it matters (i.e they are going to the Super Bowl), the NFL has trademarked it and issued a number of cease and desist order to small -t shirt makers who are trying to put a little money in the bank.
The NFL is over the top about stuff life this ... when you really think about it, what a joke it is that we can actually trademark phrases that are part of the common zeitgeist.
TV in the background while writing this: Kathie Lee actually trademarked "everyone has a story."
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