Best Sound Identity : Playing Nightly

And daily. Who knew NBC had so many channels?

We're talking about the Olympic theme ...One of the most powerful and most recognized sound identities in the entire world!

Spy Candy

A Pennsylvania school gave laptops to their kids, and then spied on them through the webcams attached ... caught a kid eating something and reported to his parents that he was doing drugs.

Turns out he was eating ...candy ... Mike's & Ike's ... a favorite of our media maven friend Mary Kinoshita.

Of course, so far this is only a story on HLN. But we're pretty sure we heard in the background that he was eating "Mike's & Ike's".

Deadly Doritos, Men in Underpants and Too Many Babies

This year's Superbowl commercials were lame.

Luckily, the game lived up to its brand!

Nothing Like Hawaii

ProBowlers -- almost to the man -- say they'd rather be in Hawai`i than in Miami (where many of them have off-season homes) for the ProBowl.

Either the HVCB has done a great job of laying the ground work or the guys just plain LOVE

Hawai`i.

Either way, it's to our benefit. ESPN interviews this week are full of "don't get me wrong, I'm grateful and its an honor, but there's nothin' like Hawai`i"

picture from U.S. Press Wire

Better than A Super Bowl Commercial

Dolphin Stadium has been renamed Sun Life Stadium as part of a deal that the Dolphins struck with the Canadian financial services firm, industry officials said Monday.

The name change happened before the Jan. 31 Pro Bowl and Feb. 7 Super Bowl.

The five-year deal reportedly averages out to $7.5 million annually.

Dolphin Stadium has been renamed seven times.

Who Dat?

The Saints have been calling themselves "Who dat?" for years... now, that it matters (i.e they are going to the Super Bowl), the NFL has trademarked it and issued a number of cease and desist order to small -t shirt makers who are trying to put a little money in the bank.

The NFL is over the top about stuff life this ... when you really think about it, what a joke it is that we can actually trademark phrases that are part of the common zeitgeist.

TV in the background while writing this: Kathie Lee actually trademarked "everyone has a story."