With Kingons...

Burger King takes King creepiness to a new level. yeech. The website stuff they have up is even more disgusting than the commercials ... so I am definitely not the target audience.

Memorial Day Thinking ...

“For the first time in history it is now possible to take care of everybody at a higher standard of living than any have ever known. Only ten years ago the ‘more with less’ technology reached the point where this could be done. All humanity now has the option to become enduringly successful.”– R. Buckminster Fuller, 1980

This confident assertion was made in 1980 by the late R. Buckminster Fuller–inventor, architect, engineer, mathematician, poet and cosmologist. As early as 1959, Newsweek reported that Fuller predicted the conquest of poverty by the year 2000.

In 1977, almost twenty years later, the National Academy of Sciences confirmed Fuller’s prediction. Their World Food and Nutrition Study, prepared by 1,500 scientists, concluded, “If there is the political will in this country and abroad... it should be possible to overcome the worst aspects of widespread hunger and malnutrition within one generation.”

So What Is Wrong With US?

Downy Gets It!

When does a towel become a tango?

When does a t-shirt become a pacifier?

When does a sweater become a sanctuary?

(The ads are meant to relay the campaign's core messaging: "When you put a capful of Downy in your laundry, you're putting in a capful of feeling," said Grey executive creative director Rob Baiocco -- and they do, says The Brand Strategy Group)

Garvey + Gramann

A Marketing Strategy Firm

What's The Fuss About Liberty House?

This morning's Advertiser had a column about Liberty House. Lee Cataluna must be mad at Macy's or she is running out of things to say. She recalled that all of Hawaii measured their lives by Liberty House sales like The Zooper Sale.

Not me. Here's what I recall: a company that kept Hawaii locked in previous decades by bringing in clothes that were so style-less that people who could afford it went to the mainland to shop. A company that spent years blocking other department stores from Ala Moana Center due to an exclusivity clause in it's lease. A company that tried to convince us that they really cared about Hawaii because they had black and white pictures going up the side of the escalators at their Kailua store.

Liberty House was a big "Hawaii" brand that didn't keep its promise. That's why it is gone.